“Dadvertising” has become a popular concept in 2015 after several major brands such as Toyota, Nissan, and Dove Men+Care depicted fathers in caring, nurturing roles during high-profile Super Bowl advertisements.
More and more brands are starting to embrace this emerging image of fatherhood. It should come as no surprise. The traditional roles fathers play in the upbringing of their children has been evolving for some time now. The image of dads as Homer Simpson, Peter Griffin, and Al Bundy is rapidly becoming a thing of the past.
Christian Paasch, who is the chair of the National Parents Organization of Virginia, recently penned an op-ed column on this subject that appeared in several newspapers throughout the state. Paasch recently joined DadsDivorce Live to explain the significance of how fathers are portrayed in the media and popular culture and also discussed the work he is doing after being appointed by Virginia Governor Terry McAuliffe to Virginia’s Child Support Guidelines Review Panel.