DadsDivorce Live: How Marketers Tend To Ignore Fathers

In recent years, popular culture has started portraying fathers in a much more progressive light. More and more, companies are depicting dads in active, emotionally-engaged roles with their families

However, far too many brands are still treating dads like secondary parents. Amazon recently drew the ire of dad bloggers for its Amazon Mom service that many felt was not inclusive enough. Old Navy also received criticism for a poorly planned Fathers’ Day T-shirt campaign.

Tom Konecny runs a dad marketing blog that focuses on how companies across the country are marketing to fathers. He joins DadsDivorce Live to discuss how brands are treating dads and why they might be missing an opportunity to increase profits.

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Shawn Garrison is an Online Editor for Lexicon, focusing on subjects related to the legal services of customers, Cordell & Cordell and Cordell & Cordell UK. He has written countless pieces dealing with the unique child custody and divorce issues that men and fathers face. Through his work on,, and, Mr. Garrison has become an authority on the complexities of the legal experience and was a content creator for the YouTube series “Dad’s Divorce Live” and additional videos on both the Dad’s Divorce and Cordell & Cordell YouTube channels. Mr. Garrison has managed the sites of these customers, and fostered the creation of several of their features, including the Cordell & Cordell attorney and office pages, the Dad’s Divorce Newsletter, and the Cordell & Cordell newsletter.

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