In recent years, popular culture has started portraying fathers in a much more progressive light. More and more, companies are depicting dads in active, emotionally-engaged roles with their families.
However, far too many brands are still treating dads like secondary parents. Amazon recently drew the ire of dad bloggers for its Amazon Mom service that many felt was not inclusive enough. Old Navy also received criticism for a poorly planned Fathers’ Day T-shirt campaign.
Tom Konecny runs a dad marketing blog that focuses on how companies across the country are marketing to fathers. He joins DadsDivorce Live to discuss how brands are treating dads and why they might be missing an opportunity to increase profits.