DadsDivorce Live: Fatherhood In Popular Culture

For far too long, popular culture has portrayed fathers as bumbling doofuses who were either unwilling or unable to emotionally engage with their families. Archie Bunker, Homer Simpson and Peter Griffin were the norm.

However, in recent years there has been a sea change in the way in which men view masculinity and the manner in which they perform roles related to child raising. Now, dads are spending more time than ever with their families and are taking on more caring, nurturing roles.

Gradually, the media and many brands have taken notice. In last February’s Super Bowl, brands like Toyota, Nissan and Dove Men+Care helped re-brand fatherhood with “dadvertisements” that showed emotionally involved with their kids.

Author Michael Kimmel is one of the country’s leading researchers and writers on men and masculinity and served as a consultant for Dove Men+Care as the company crafted a marketing campaign emphasizing a progressive image of fatherhood. Kimmel joined DadsDivorce Live to discuss how these perceptions are evolving and what it means from a societal standpoint.

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Shawn Garrison is an Online Editor for Lexicon, focusing on subjects related to the legal services of customers, Cordell & Cordell and Cordell & Cordell UK. He has written countless pieces dealing with the unique child custody and divorce issues that men and fathers face. Through his work on CordellCordell.com, CordellCordell.co.uk, and DadsDivorce.com, Mr. Garrison has become an authority on the complexities of the legal experience and was a content creator for the YouTube series “Dad’s Divorce Live” and additional videos on both the Dad’s Divorce and Cordell & Cordell YouTube channels. Mr. Garrison has managed the sites of these customers, and fostered the creation of several of their features, including the Cordell & Cordell attorney and office pages, the Dad’s Divorce Newsletter, and the Cordell & Cordell newsletter.

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